Apple streaming movie & TV on-demand service rumours and release date
Rumours that Apple has been planning to launch a streaming service have been around for years, now the company has launched its first shows and hired people to help it create more.
Apple is joining the likes of Netflix and Amazon and making its own TV shows and movies for distribution via a rebranded Apple Music service on the Apple TV, iPhone and iPad.
One of the most recent in a series of hires is the ex controller of BBC One & chief creative officer of Channel 4. Jay Hunt is expected to commission programmes on behalf of Apple for Europe and the UK market. Read more about Apple’s team of execs working on the streaming project here.
Apple has also signed up Jennifer Aniston and Reese Witherspoon to star in a new drama, more information below.
The company is also reported to be planning to offer movies two to three weeks after cinema release, in a move that could threaten cinema chains, find out more below.
Why is Apple trying to get in on TV and video content? According to Bloomberg, Apple CEO Tim Cook wants to double revenue from its services business by 2020, and that’s iTunes, Apple Music, and the TV app.
The company plans to spend $4.2 billion on original programming by 2022, including $1 billion in 2018.
According to Loup Ventures analyst Gene Munster (famous for his predictions that Apple would launch an actual television), Apple will spend more on original content than any other tech giant, with a budget of $8.3 billion, compared to Netflix’s $6.8 billion.
Apple’s team of TV and film execs
Apple is said to be building a team that will be based in Los Angeles. The team will be lead by two ex-Sony Pictures execs Jamie Erlicht and Zack Van Amburg, who have shows such as Breaking Bad and Better Call Saul under their belt, have worked at Sony for 15 years (Amburg) and 20 years (Erlicht).
Erlicht said: “It will be an honor to be part of the Apple team. We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”
Van Amburg added: “Apple has a relentless focus on delighting customers with their products. We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead,” according to a report on Deadline Hollywood.
In September, in Erlicht and Van Amburg’s Apple’s TV content team was joined by Matt Cherniss, president of US TV broadcasting company WGN. He was behind shows such as Manhattan and Salem and has previously worked for Sony, Warner Bros. Pictures and Fox.
And in late October Apple added the former controller of BBC One and chief creative officer of Channel 4 to its team of creatives working on video content.
Jay Hunt was behind shows like Sherlock, Luther, and then helped Channel 4 buy the Great British Bake Off. In her new role at Apple she will be creative director Europe, worldwide video. It is thought that she will be commissioning programming on behalf of Apple.
The company is also said to be looking to locate to The Culver Studios – a studio where The Matrix was shot – to be its base in Hollywood, according to the FT.
Apple’s TV content
Apple is said to have invested $1 billions buying and producing its own video content in a bid to compete with Netflix and Amazon, according to reports.
The Wall Street Journal and Bloomberg claim that the investment could translate to 10 new shows.
Apple Music head Jimmy Iovine confirmed that Apple had plans to offer original video content via its Apple Music service back in January 2017. Speaking at a Television Critics Association event, Irvine said that Apple is working towards creating “an entire cultural, pop cultural experience, and that happens to include audio and video,” via the Apple Music service.