RUMOR: Steve Jobs hates The New York Times iPad app

“Users have jeered The New York Times‘ main iPad app, but the newspaper is listening to one in particular: We hear Steve Jobs is among the app’s most vociferous critics and has been shunning it,” Ryan Tate reports for The Business Insider.

“Jobs clearly wanted to make access to the electronic Times a big selling point for Apple’s tablet computer; the Apple CEO put the paper’s website at the center of full-page magazine ads for the iPad, and even shared the stage at iPad’s unveiling with a Times executive, who demoed a preliminary version of the paper’s iPad software,” Tate reports. “But Jobs doesn’t like the limited app the Times came out with, called ‘NYT Editors’ Choice,’ and his displeasure has been made known to senior Times Company executives, according to a source close to the paper. It has not been lost on said executives that Jobs and his underlings left the app in the shadows.”

Tate reports, “It’s easy to imagine what Jobs hates about the app: It lacks much of the newspaper’s content, even as said content is available free on nytimes.com. Users have reviewed the app with headlines like ‘Where’s the content???,’ ‘No content,’ ‘Content?,’ ‘Wow… disappointed’ and ‘is an upgrade with full content planned?’”

Full article, in which Tate reports that Times Company politics and/or an existing Kindle deal with Amazon might have something to do with the sparse “‘NYT Editors’ Choice” app, here.