How does Apple keep innovating over and over?

“iMac. iPod. iPhone,” Vince Crew writes for TheStreet.com. “And now the iPad, the latest innovation from Apple. CEO Steve Jobs and his team of leading edge innovators have done it again.”

Crew asks, “How does Apple do it? Can anyone else do it? Can you?”

Think strategically, think simply, and as Apple said in its infamous advertising campaign, “think differently” with these considerations:

1. Connect the Dots (and Dashes)
2. Ask, What If?
3. Go Smaller or Bigger
4. Risk Failure
5. Go Younger or Older
6. Elegance is in Simplicity

“Leadership and cultural personality matters as well,” Crew writes. “Steve Jobs is a fierce competitor, a savvy marketer, and a man on a mission to dominate the world of gadgetry. The first two characterizations are undeniable, the last point is my personal observation. Regardless, there is no denying that innovation is driven by people who are also driven. He has created a company that attracts and fosters experimentation and daring inquiry into the fusion of the known and what could be.”

Full article here.