Apple Launches Major Green Effort

Peter Burrows (businessweek.com) reports that Apple is working “to change the terms of the debate” on green accountability by revealing its total annual corporate carbon emissions on its new Apple and the Environment site. Writes Burrows: “Apple argues that broader, more comprehensive figures for carbon emissions should be used—for everything from materials mined for its products to the electricity used to power them—and it’s offering up its own data to make the case.”